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London i-Venture Card

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Key Highlights

  • Plan your own itinerary with your pre-booked London i-Venture card
  • Enjoy FREE entry top London attractions including London Eye, Tower of London and Madame Tussauds
  • Save more than 40% on retail prices
  • Flexible package options with 1 month validity (5 days with All-Inclusive Pass)
  • Includes top attractions, West End theatre, sightseeing and meals at popular restaurants
  • Comes with a free full colour handy reference guide to plan your trip
  • Activity Schedule
    When does it run?

    Pass valid daily however attractions may be closed on certain dates particularly over Easter, Christmas and New Year
    London Eye is closed for annual maintenance until 25th January, 2017.


    Flexi Passes: 1 month from date of issue
    All-Inclusive Pass: 5 days from date of issue

    Start time

    As per attraction opening times
    Duration: Flexi Passes: Valid for 1 month from date of issue.
    All-Inclusive Pass: Valid for 5 days from date of issue

    Meeting Point

    You can redeem your voucher for card at below redemption location:
    iVenture Sales and Redemption Centre
    Westminster Pier
    Victoria Embankment
    London SW1A 2JH
    Open daily; 9:30am - 4:30pm

    Ending Point

    As per attraction closing times

  • Overview & Itinerary


    Plan your London trip in your own way with the London i-Venture Card. This handy pass covers all the major attractions of this vibrant city and offers a fantastic way to save money while on vacation with your family and caters to everyone’s need.

    You get free entry ticket to sights like London Eye, Tower of London, Madame Tussauds London, Kensington Palace, St. Paul’s Cathedral, full day tours to Stonehenge, Windsor Castle and more!

    But what makes this pass stand out is that there are also theatre and dining options included! You can see one of the world-famous West End shows or enjoy dinner at one of London’s best-loved restaurants.

    Select either a 3, 5, 7 or 10-attraction flexi pass that grants you free tickets to London’s top sights and choose any combination among popular attractions and save money. The pass is redeemable for a period of one month from the date of purchase and is valid for 5 consecutive days, once you start using it.

    Or, opt for an all-inclusive option which is valid for 5 days from the date of purchase and offers 10 activity tickets and 5 dining tickets.


    The London i-Venture card comes in two options; the Flexi Pass and the All Inclusive Pass.

    Your London Flexi Pass gives you free access to some of the top sites in London. You have an option of selecting 3, 5, 7 and 10 attraction tickets as per option selected, which includes attractions, theatre shows, day tours and dining experiences in London and surrounding areas. The tickets will be redeemable for period of one month.

    You can also opt for the London All Inclusive Daily Pass, which gives you 15 tickets (10 sightseeing, 5 dining) that can be used over 5 days from the date of purchase.

    Both the passes allow you to plan your sightseeing as per your convenience without any time constraints. Choose any combination among popular attractions. Some of the attractions include:

    Attractions: Madame Tussauds (skip-the-line entrance), Coca Cola London Eye, The London Dungeon, SEA LIFE London Aquarium (skip-the-line entrance), Arsenal Stadium Tour and Museum, St. Paul’s Cathedral, Thames Jet Boat, The View from the Shard, Thames Clippers Hop on Hop off River Roamer, Wimbledon Lawn Tennis Museum, Sundowner/River Lights Evening Cruise, Thames Sightseeing Cruise Westminster to Greenwich, Medieval Banquet, Visitor Oyster Card and National Express Airport Transfer.

    Tours and Excursions:London City Tour – 5 day unlimited hop on hop off bus tour, The Ghost Bus Tour, See London by Night Bus Tour, Full day tour Leeds Castle, Canterbury and Dove, Full day Oxford, Stratford and Warwick Castle tour, Full day excursion to Bicester Shopping Village, Full day Windsor, Oxford and Stonehenge and Full day Salisbury, Lacock and Bath.

    Theatre: Choose from available shows including the 39 Steps, War Horse, Mamma Mia and many more. Guests can upgrade to tier A shows.

    Dining: Hard Rock Café, Bubba Gump Shrimp Company, Tattershall Castle, Planet Hollywood, Hush Brasserie and Caffe Concerto (Afternoon Tea).

  • Inclusions & Exclusions


    • London Flexi Pass: 3, 5, 7 or 10-attraction pass (as per option chosen)
    • All-Inclusive Pass: You will get 10 sightseeing tickets and 5 dining tickets which can be used over 5 consecutive days


    • Hotel pick up and drop off
    • Gratuities
    • Meals
  • Please note & Additional info

    Please note

    No refund will be given on any tickets that are not used

    You can only go to each attraction/show once - but you CAN go to the same restaurant twice

    Voucher information: You must print and surrender a paper version of your booking voucher for this activity (showing your voucher on a smartphone is not accepted). No refund can be given for customers without a printed copy of their voucher.

    The following tours are available with iVenture card London. You can select one of them from these 4 alongwith Bicester Village Shopping Express:
    Option 1: Windsor, Stonehenge and Oxford
    Option 2: Stonehenge, Salisbury and Bath
    Option 3: Oxford, Stratford and Warwick Castle
    Option 4: Leeds Castle, Canterbury and Dover

    Once you start using the card, you have 5 consecutive days to see as much as you want before it expires.

    Additional info

    The confirmation voucher includes the local activity operator’s contact details and local telephone numbers at the destination. They will happily answer any logistical questions you may have.