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Serravalle Outlet Shopping Experience

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Activity Schedule

  • When does it run?


  • Duration

    Approx. 8 hours (Incl. Tranportation time)

  • Start time

    10am: Till 31Mar22
    9:30am, 10am, 11am & 1:30pm : From 01 Apr 22

  • Meeting Point

    Make your way to Milan Visitor Center - located at Largo Cairoli 18

    Please report at the meeting point 15 minutes before the start time. This is mandatory to allow time for pre-departure briefing.

  • Ending Point

    The tour returns to the starting point

Key Highlights

  • Perfect tour for fashion-lovers and bargain-hunters
  • Hassle-free coach service from Milan to Serravelle Outlet
  • Shop till you drop at top designer outlets and boutiques
  • Enjoy incredible deals and discounts up to 70% all year round


Experience the McArthur Glen concept of shopping at the Serravalle Outlet, near Alessandria, only 50 minutes away from Milan. This is the first designer outlet in Italy and the biggest in Europe, realized according to McArthurGlen's concept. Stroll around this huge shopping arena, reminiscent of the architectural elegance of the 18th century Ligurian town centre surrounded by huge hills and greenery.

Choose from a range of prestigious world brands such as Versace, Dolce & Gabbana, Prada, Calvin Klein, Diesel, Guess, Roberto Cavalli and the likes. From the choicest of designer outfits, sports gear, perfumes, to lingerie - it offers everything form the word go!

Serravalle Outlet is truly a shopper’s paradise.


  • You will be taken on a coach tour to Serravalle Outlet in Serravalle Scrivia near Alessandria, only 50 minutes away from Milan. Visit the Serravalle Outlet and experience the McArthur Glen concept of shopping in the first Italian fashion centre. The group owns 13 other designer outlet centres across Great Britain, France, The Netherlands, Austria and Italy. It is a huge shopping zone with 180 shops and boutiques of the most prestigious brands placed in a suggestive surrounding. The shops of Serravalle Outlet face small squares joined by meandering streets. It can be likened to the architectural charm of the 18th century Ligurian town centre surrounded by hills and greenery! Visit the exclusive outlets of your favourite brands and shop for footwear, clothing, accessories, lingerie, chocolates, sports wear, beauty products and everything else that is on your mind. Make use of your ‘Serravalle special shopping card’ and go ahead with your purchases. It also offers products from previous seasons at prices discounted from 30% to 70% year round. After shopping, you could take a break at a café and enjoy some refreshments. Serravalle also houses bars, restaurants, fast food outlets and kids’ play area. The tour ends at the same place which you were picked up from Serravalle to be back in Milan.


  • Transportation in a coach
  • Serravalle special shopping card


  • Hotel pick up and drop off
  • Meals

Please note

Voucher Information: Sorry, but we will need you to print a paper version of your booking voucher (we're working on changing this). At this time, no refund can be given for customers without a printed copy of their voucher.

Please call the activity operator at least 24 hours prior to start of the tour to reconfirm the departure details.

Please reach the start point at least 15 minutes before departure time.

Carry your Isango! voucher on the tour.

Please provide date of birth of child on the booking.

Special Departure Timings (MARCH 3 - MARCH 13)

  • First Departure:
    Central Station - 9:30 am

    Cairoli - 10am

  • Second Departure:
    Central station - 1pm
    Cairoli - 1:30pm

Additional info

The confirmation voucher includes the local activity operator’s contact details and local telephone numbers at the destination. They will happily answer any logistical questions you may have.

Customer Reviews

  • 4
    Goog place fir shopping. Beautiful place.
    05/10/2016 Lee Yee Man, Hong Kong
  • 4
    It was very convenient
    12/26/2015 mohammad alzamanan, Kuwait
  • 4
    Fun shopping day
    06/29/2013 MRS B OWENS-RUMBALL, Australia

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