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Heineken Experience Tickets

See how one of the most popular beers in the world is made during your Amsterdam trip by picking up some highly sought-after Heineken Experience tickets!  Discover how a fledgling brewery became an international powerhouse on the beer scene, quenching the thirst of hardworking men and women on all 7 continents.  Learn about the history, brewing process, and societal impact of Heineken before tasting one for yourself during your Amsterdam vacation.  And, marvel at the relatively simple, wholesome ingredients that go into each Heineken bottle.  Enrich your Amsterdam sightseeing trip by learning how to properly pour a glass of The Netherlands most popular beer.  And, enjoy fascinating narration from the Heineken Experience Ambassadors, who will regale you with hilarious anecdotes, old family secrets, and interesting information about the day-to-day operation of a Heineken brewery.  If you love beer, then taking the Heineken Experience is one of the tastiest things to do in Amsterdam.


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Our tips for Heineken Experience

  • Plan Ahead.During peak season, the lines for the Heineken Experience become notoriously long.But, you can skip the ticket booth line by purchasing your Heineken Experience tickets online.Then, simply scan your smartphone at the entrance and save yourself some time!
  • Ask Away!While the Heineken Experience is generally considered a self-guided tour, you’ll find Heineken Experience Ambassadors stationed at various locations throughout the tour.Feel free to approach them and ask questions to get the most out of your Heineken tour.
  • Download the App.The Heineken Experience App provides insightful narration, trivia, and helpful information.Download it and you’ll enjoy a fully enriched Heineken Experience.
  • Insider Tip – Don’t know much about beer?  That’s O.K.!  If you approach the Heineken Experience Ambassadors, they’ll teach you how to pour and taste beer like an old pro.  They’ll also explain the whole history of Heineken and how the beer impacted the local culture.

Good to know

Best time to visit

The best time to visit the Heineken brewery is during the middle of spring.  You’re less likely to encounter the massive tourist hordes during the months of April and May; and, these months also offer the best weather possible in Amsterdam.  Early to mid-fall could also be considered a worthy option due to diminished crowds and relatively mild weather.  However, it can go from mildly cold to mildly warm, so you might wish to wear layers that can be easily taken off and on.  Winter is less than ideal, but you’ll find that airfares and accommodations are at their cheapest at this time.  If you find yourself on an Amsterdam trip during the peak season, then you should consider trying to take the Heineken Experience when the doors open or just before closing time.  Late morning to mid-afternoon represents the peak hours for the Heineken Experience and it can get a little crowded in there.

Getting there

Getting to the Heineken Experience during your Amsterdam tour is simple!  Perhaps the best way is to take the Metro Line 52 from Amsterdam’s Centraal Station to the Vijzelgracht Station.  It takes less than ten minutes and costs less than 5 bucks.  Alternatively, you can take the Tram Line 24 from Centraal Station to the Marie Heinekenplein stop.  And, if you prefer to take the bus from Centraal Station, then use Bus No. 283 and alight at Weteringcircuit.  You could always take a taxi, but taxis represent the most expensive mode of transportation in Amsterdam.  Walking or cycling isn’t completely out of the picture, either.  A walk from Centraal Station to the Heineken Experience takes just over 30 minutes.  And, of course, there’s always Uber.

Did you know?

Dazzle your travel partners with this Heineken Experience trivia!

  • The beer in your Heineken bottle has been brewed for nearly a month, which is twice as long as the average beer.  That’s how Heineken gets its distinct color and taste.
  • Craft beer aficionados, beware!  Heineken only uses three ingredients in its beer:  Malted barley, hops, and water.
  • The Leaning Tower of Pisa has been declared stable.  Indeed, the tower hasn’t moved since at least the early 2000’s, after a successful restoration.
  • For a proper pour, the beer’s foam should start right at the horizontal lines of the red star on an official Heineken glass.

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