Learn how the world's best quality beer is brewed and bottled with your Heineken Experience tickets! Discover how a fledgling brewery became an international powerhouse on the beer scene, quenching the thirst of hardworking men and women on all 7 continents. Learn about the history, brewing process, and societal impact of Heineken and taste one yourself. Learn how to properly pour a glass of The Netherlands most popular beer. And, enjoy fascinating narration from the Heineken Experience Ambassadors, who will regale you with hilarious anecdotes, old family secrets, and interesting information about the day-to-day operation of the brewery.
Plan Ahead: During peak season, the lines for the Heineken Experience become notoriously long. But you can skip the ticket booth line by purchasing your tickets online. Then simply scan your smartphone at the entrance and save yourself some time!
Ask Away!: Even though it’s more or less a self-guided tour, you’ll find Heineken Experience Ambassadors stationed at various locations throughout the tour. Feel free to approach them and ask questions to get the most out of your tour.
Download the App: The Heineken Experience App provides insightful narration, trivia, and helpful information.
Insider Tip: Don’t know much about beer? That’s ok! The Heineken Experience Ambassadors will teach you a thing or two about how to pour and taste beer like an old pro. They’ll also explain the whole history of Heineken and how the beer impacted the local culture.
Good to know
Best time to visit
The best time to visit the Heineken brewery is during the middle of spring. You are less likely to encounter the massive tourist hordes during the months of April and May and, these months also offer the best weather possible in Amsterdam.
Early to mid-fall could also be a good time to visit due to diminished crowds and relatively mild weather. However, it can go from mildly cold to mildly warm, so you might want to dress accordingly.
If you find yourself on an Amsterdam trip during the peak season, then be at the attraction when the doors open or just before closing time. Late morning to mid-afternoon are the peak hours so expect the place to be crowded.
Perhaps the best way is get to Heineken Experience is to take the Metro Line 52 from Amsterdam’s Centraal Station to the Vijzelgracht Station. It takes less than ten minutes and costs less than 5 bucks. Alternatively, you can take the Tram Line 24 from Centraal Station to the Marie Heinekenplein stop.
And, if you prefer to take the bus from Centraal Station, then use Bus No. 283 and alight at Weteringcircuit. A walk from Centraal Station to the attraction takes just over 30 minutes. And, of course, there’s always Uber.
Money saving tips
Did you know?
Dazzle your travel partners with these fun facts!
The beer in your Heineken bottle has been brewed for nearly a month, which is twice as long as the average beer. That’s how Heineken gets its distinct color and taste.
Craft beer aficionados, beware!
Heineken only uses three ingredients in its beer: Malted barley, hops, and water.
For a proper pour, the beer’s foam should start right at the horizontal lines of the red star on an official Heineken glass.