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Heineken Experience

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Activity Schedule

  • When does it run?


  • Duration

    You can take as long as you like

  • Start time

  • Meeting Point

    Make your way to Heineken Experience, Stadhouderskade 78, 1072 AE, Amsterdam. Please arrive at least 15 minutes before your tour. 

Key Highlights

  • Discover the inside story of the Heineken® brewing process
  • Enjoy fun interactive exhibits
  • Learn about the history of Heineken®
  • Follow the beer bottle’s journey from floor to mouth


You have to go back to 1867 when the Heineken® Brewery opened. And ever since then, it’s quenched the thirst of many who visit Amsterdam and those that live here. Now you can go on a journey to learn about the history in an interactive, semi-guided tour. Oh, and don’t drink before you come, well, you’ve got a tasting session to enjoy at the end.

This is a beer fans delight. You’ll explore the historic brewing rooms and see the authentic 18th-century wooden and copper machinery. In addition, there are other interactive displays to see, some of which are a little bit out there! For example, you can see what it’s like to be a beer bottle for a day! Crazy, we know!
 And after all this fun, well, it’s time to taste the beer. There’s a small beer-tasting session and two free beers at the snazzy bar. You’ll leave with a head full of Heineken® knowledge and a belly full of beer!


  • Entry to the Heineken® Experience
  • Two beers or soft drinks

Please note

Voucher information: No need to print! You can show your voucher on your smartphone or other devices. (But if you’d rather print a copy – that’s fine too!)

Additional info

No alcohol will be served to under-18s

There is a strict being on-time policy, no entry without a timed online ticket

Last admission: 2 hours and 15 minutes before closing

The rooftop is closed

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