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Heineken Experience + Amsterdam Canal Cruise

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Activity Schedule

  • When does it run?


  • Duration

    Amsterdam Canal Cruise: 1 hour (approx)

    Heineken Experience: Spend as much time as you want

  • Start time

    Cruise: The cruises operate morning till evening at regular intervals. Please select your timeslot in the calendar.

    Heineken Museum: Choose from multiple timeslots while booking

  • Meeting Point

    Cruise- Make your way to the Prins Hendrikkade 25, Amsterdam

    Heineken : Make your way to Heineken - Stadhouderskade 78, Amsterdam

  • Ending Point

    Same as the start point.

Key Highlights

  • Glide through beautiful canals, under iconic bridges and past intricately detailed 16th century buildings
  • Cruise through the 100km-long canal belt listed as a UNESCO World Heritage Site
  • Admire the picturesque sights of grand merchant houses of the Dutch Golden age
  • Sail through the three most famous canals of the city - Keizersgracht, Prinsengracht, and Herengracht
  • Visit the renowned Heineken Brewery for a detailed self-guided tour
  • Learn the art of beer making first-hand and gather information about Dutch drinking traditions
  • Sample free drinks at the Heineken Experience
  • Both printed or smartphone vouchers accepted


Amsterdam Canal Cruise

Board a canal boat for a traditional cruise through the maze of canals that run through the wonderful city of Amsterdam. You will sail past old warehouses, docks and boatyards dating back to the 16th and 17th centuries serving as reminders of the city’s past as a seaport. From the canal, you will have the perfect view of many beautiful churches and distinctive houses which proudly line the riverbanks.

Admire the picturesque sights and the 100km-long canal belt, listed as UNESCO World Heritage Site. Glide along the three most popular Amsterdam canals - the Keizersgracht, Prinsengracht, and Herengracht. As you sail along, you will also pass by the lavish merchant houses constructed during the Dutch Golden Age. 

The entire experience will be further enriched by an informative and entertaining audio guide in more than 15 languages. 

The Heineken Experience

Located in the original Heineken brewing facility, the Heineken Experience is an interactive tour that allows visitors to explore Heineken like never before. You will have the chance to learn about the history of the internationally famous beer, the family that created it, and the process of brewing Heineken.

Combing the experience with the Canal Cruise offers the best of both worlds with tons of savings. Learn about the Dutch drinking traditions and understand how Heineken, which was once a small Dutch brewery, became a global favorite. 


  • 1-hour boat trip on the UNESCO Heritage canal ring of Amsterdam
  • Audio guide in several languages on board
  • Free Wi-Fi on board
  • Fast track admission for the Heineken Experience
  • 2 free drinks (beer or soft drinks) at the Heineken Experience


  • Meals
  • Gratuities

Please note

Voucher Information: Show your voucher on your smartphone or other devices (if you'd rather print a copy - that's fine too!)

So there’s no last-minute rush please arrive at the meeting point 15 minutes early.

Timings and menus are subject to change.

Pets allowed: No

Wheelchair accessible: Yes. However, the wheelchair/stroller can't be taken on board. It can be safely placed on the quayside.

Check the website of Heineken Experience for current opening hours. The minimum age for entry is 18.

Customer Reviews

  • Kevin Clarke
    Great pair of tours as an introduction to Amsterdam

    The Canal Cruse ran frequently and was very informative. It helped us to get an idea of the layout of the city on the first day. The brewery tour is a must for any fan of good...

    Australia 08/25/2017
  • Clint Monzon
    Good Tour Experience

    We had a great time! Though there's a miscommunication when getting the actual ticket but the lady in the main entrance is so courteous that she handled everything. :)...

    United Arab Emirates 07/08/2017
  • Mrs Hardie
    Day out with family

    Fantastic easy to book pleasant staff very helpful will definitely use again in the future...

    United Kingdom 06/02/2017

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