In a region where wealth is synonymous with oil, it may come as a surprise that Dubai Emirate’s cash flows from tourism and its economic free zone. Dubai city has numerous state of the art buildings, such as the Burj Al Arab and the Emirate Towers that make Dubai a modern marvel, which many come to admire. Palm Jumeirah, the world’s largest man made island shaped like a palm, is also a great attraction. To get a more traditional flavour, wander towards the Bur Dubai side of the city where you will be confronted with many facets of traditional Dubai. The Dubai museum in the restored Al Fahidi Fort (circa 1797), and the Sheikh Saeed Al Maktoum House give a fascinating glimpse of Dubai’s past. There are traditional markets or souks and modern shopping malls in Dubai city, and people come in droves to the ‘shopping capital of the Middle East’. During the Dubai shopping festival, the whole city is transformed into one big shopping mall. Dubai is also developing cultural tourism with the formation of Dubai Cultural Village. Sports tourism in Dubai encompasses games ranging from camel and horse racing to golf and motor racing. Outside Dubai city, the Hatta Heritage village showcases the traditional way of life. Visitors have the option of taking a desert safari, or “wadi bashing” - examining and driving around dry stream beds. Savour the traditional in Bur Dubai and marvel at the modern architectural wonders of Dubai. Watch a sponsored sports event. Shop in Dubai’s souks and malls.