isango!, the leading European online experience aggregator signs exclusive deal with Travelsupermarket to power their 'Tours & Activities' offering.
The relatively new ecommerce category of 'activities' is late to the table in the travel meta-search industry and looking to emulate the phenomenal success of flight, car and room only searches. The product completes the DIY menu of travel products with the most inspiring aspect of the trip - the experiences had in-destination.
Graham Donoghue - Managing Director of Travelsupermarket comments on the partnership: "This new partnership with isango! represents our commitment to an end-to-end customer service offering, that offers not only value for money, but breadth, relevance and inspiration. isango! was the obvious partner given their product range and market leadership - but also their interest in working with us on the strategic marketing of 'reasons to travel' and using this as a spring board for other product sales".
Jessica Butcher - Head of Partnerships, isango! - adds:
"We're very excited to be working with Travelsupermarket, one of the leading travel brands in the UK and one that's not only forged the way but continues to lead the pack in travel meta-search. We look forward to working closely with them to maximise the partnership by offering product-relevance and inspirational content-value to the Travelsupermarket audience".
Don't travel the world... Experience it!
isango! (www.isango.com) is a market-leading provider of global travel experiences. Launched in late 2006 by former consultants and executives from Expedia and Cendant/ ebookers, it provides consumers and business partners with an authoritative online resource for planning and booking unique experiences and activities.
The site gives the low-down on each country, providing detailed information about the destination and the activities as well as suggested itineraries. With the ability to tailor make trips according to personal interests and preferences, isango! provides holiday makers with easy online access to previously hard-to-book products.
isango! offers more than 10,000 activity product options in 60+ countries and not only sells direct to consumer but also via partner companies such as airlines, car rental firms, hotel groups and travel portals.
For bookings, please refer to www.isango.com directly.