isango! the largest online tour and activity provider in Europe launches French language site.

Less than 3 months from the launch in Germany, isango! has delivered a second European dedicated point of sale to the French market.

The solution has arisen so quickly in response to enquiries from many French travel companies who were lacking a solution to provide unique new products to their consumers in a scalable and efficient way. isango! partners like Accorhotels.com will be able to deploy French language on their gold label sites to provide inspirational destination content for online visitors and cross-sell opportunities to their guests.

In an economic environment where new project ideas are difficult to launch, it is a natural choice to work with a pure play category expert like isango! who provides partners with plug and play solutions to resell over 10,000 different product options while hiding all the complexity of a fragmented and high touch supply chain in more than 60 countries.

As with the German site, the offering is truly tailored to French customers, in line with the country's e-commerce regulations and crucially, offering tour and activity products across the world conducted in the French language.

Daniele Beccari, Vice President Europe, isango! says:

"We're very much looking forward to seeing the fruit of our new French business - both direct and through our business partnerships. Translating our offering is expensive, but not difficult per se. The complexity lies in sourcing products suitable for the market audience and meeting local regulations, with the end goal of winning the trust of consumers for a new brand in a new category."

About isango!

Don't travel the world... Experience it!

isango! (www.isango.com) is a market-leading provider of global travel experiences. Launched in late 2006 by former consultants and executives from Expedia and Cendant/ ebookers, it provides consumers and business partners with an authoritative online resource for planning and booking unique experiences and activities.

The site gives the low-down on each country, providing detailed information about the destination and the activities as well as suggested itineraries. With the ability to tailor make trips according to personal interests and preferences, isango! provides holiday makers with easy online access to previously hard-to-book products.

isango! offers more than 10,000 activity product options in 60+ countries and not only sells direct to consumer but also via partner companies such as airlines, car rental firms, hotel groups and travel portals.

Why choose isango!?

• Value for money: the best experiences at the lowest prices, and with no hidden costs
• Quality: the most reliable operators
• Flexibility: to accommodate changes to travel plans with an easy cancellation policy
• Security: booking with peace of mind

For bookings, please refer to www.isango.com directly.