With 4000 products in 60 countries, a swelling consumer base and partnerships with the likes of Hertz, Kelkoo, WAYN and Teletext. Isango! has become the largest tour aggregator in Europe and is poised for acceleration in Year 2

When launching isango! a year ago, Ranjan Singh and Aseem Sadana could not anticipate that their website would cause such a buzz in the industry. Not only has the site, been nominated as 'best travel agency' at the 2007 Travolution awards but, as proven by rapid sales growth, online tours and activities is already evolving from an ancillary product category to an inspirational travel driver.

For the customer, isango! offers a great proposition:

• Online booking of tours and activities in over 60 destinations with clear descriptions
• Best price guarantees, flexible cancellation policies, no credit card fees, transparent pricing
• A technically very advanced and content-rich set up
• Customers can browse experiences by destination or activity-type or sort and filter results by price, demographic or duration
• 'Destination pages' give valuable insights and travel guides for must-do's and must-see sights

isango!'s business model has proven so successful, that:

• it now shows revenue growth rates of between 50 and 100% month on month - capitalising on the obvious gap in the market
• it has attracted over 40 business partners so far, including Hertz, Teletext, WAYN and Kelkoo with many more expressions of interest
• it's partners are benefiting from isango!'s market leading B2B model and their 'gold label' solution which offers an unprecedented level of design customisation and content options

Lesley Lindberg, Marketing Director for Hertz in Europe describes how their selection process has revealed isango! as the perfect partner for inspirational experiences:
"Hertz undertook a rigorous selection process to find suitable partners in a number of travel categories and selected isango! as partner of choice for travel tours and experiences. Their large product coverage and technical and design fit was just what we required in a partner along with their global ambitions and growth strategy. We're looking forward to offering a full, exciting portfolio of travel products to our users and using isango!'s experiences not only as a cross-sell but as a reason to travel in the first place"

What next? isango! is planning to further expand their product range, content and usability in order to meet both customer and B2B demand. Brand building is ramping up with many new tools in the pipeline, such as streaming video, user reviews and smart product comparators - all of which will be made available to business partners. isango! is also mid-build on a full dynamic packaging plug-in.

The mid to long-term goal remains to become the default brand for online travel experiences and certainly, they have proved they are well on their way already.