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Event date | 26 November 2007 - 27 November 2007
Event Venue | Danubius Hotel, London, NW8 7JT
More Details | CRM in Travel - Introduction |
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| CRM in Travel – A MarketingWeek Conference. |
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Increasing traveller loyalty and maximising your revenue
Customer relationship management is high on the agenda for all corporate bodies selling business and consumer travel to the modern consumer. With more flexibility than ever demanded by the customer and multiple buying channels available, it takes more and more resources to maintain your customer base, let alone grow it.
Data is only valuable if you know how to analyse and interpret it to increase both the volume and value of your customers’ transactions. RM in Travel is a bumper three-day strategy session aimed at helping travel professionals do just that.
Jess Butcher, Partnerships Manager at isango! is talking on ‘Understanding the new breed of online travel consumer and the trend toward experience-based travel purchases’ Among other things, her talk will cover:
- Analysing data and industry evidence relating to how and what consumers search for online
- How can an event or an experience be used to drive and inspire the reason to travel, as well as the sale of other travel products?
- What can the travel industry do better and how can you use these customer trends to grow and bild better and more profitable customer relationships?
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